Found an interesting article by Joel Spolsky titled as The Iceberg Secret Revealed. Some practical issues in the world of software development and design. We all know that a typical iceberg is ninety percent under the surface of water. Just relate this percentage to a functional software model that has been developed. The remaining ten percent of the iceberg is the visual aspect of the project which is very important for clients to see that there is indeed an iceberg involved.

In many cases clients don't care or simply don't know how important the ninety percent actually is if development teams can't offer something visually impressive. In most cases the GUI is the deal which represents the ten percent of the iceberg.

This article reveals an interesting relationship between clients, developers and designers. The Iceberg Secret could be very helpful in the process of accomplish fruitful products by optimizing the ten percent.

Clients usually don't dive into the deep cold to discover a whole new world. They actually want to see the ninety percent on screen that represents their whole idea.

A Pretty interesting article which I'm sure some development and design teams could learn from a lot.

... Link

According to my experiences, computers killed my creativity.

... Link

I've written a short review about Mighty Assembly's book, which I also posted at thelinkz.com »

Macromedia Flash™: Art, Design + Function Written and designed by Mighty Assembly

PUBLISHER: Osborne/McGraw-Hill PAGES: 272 COLOR: Full color

Buy it at Amazon.com or Amazon.co.uk

Macromedia Flash: Art, Design + Function is the approach of Mighty Assembly to produce a book about bridging art, true design and comprehensive function using Macromedia Flash as the tool of choice. The book represents a reconstruction of the entire Mighty Assembly site from the first conceptual thoughts to fine tuning the finished project, thus mightyassembly.com. The book is on best practices of the Mighty Assembly team using Macromedia Flash to accomplish its goals and is not a guide on how to do things step by step.

Technology is changing like wildfire, but the stages of developing creative concepts appear to stay longer. If you are not familiar with creative concepting, then you would do well to read up on the first couple of chapters. They walk you through the details of developing ideas and transforming thoughts into motion, design and function. Devoted to animation, video and sound, the book also provides some basic ideas of Actionscript conversion conforming the Flash 5 standards to dramatically boost performance and reduce source code by thousands of lines.

As a Flash resource provider since 1996, thelinkz.com shared thousands of creative solutions, concepts and ideas for the creative community. We are trying to provide value and meet the needs of our site visitors and audience. One thing we could not exactly provide was a way to accomplish an entire process of a Flash presence from start to finish. Untill now. The effort of the Mighty Assembly team brought us a book which represents a definitive inspirational stimulus of creativity and function. Considering this approach as a real benefit to the creative Flash community.

The book contains pictures, art, tips and code, which make reading this book a pleasure for both the eyes and brains. I have to admit I am predisposed to books that focus on reconstructions of entire projects and best practices. I would recommend the book to any and all of my visitors and members who develop web applications using Macromedia Flash.

... Link